Privacy Policy

This document outlines how Beauty Formulas BD (referred to here as the “Site,” “we,” “us,” or “our”) manages, utilizes, and shares your private information. This applies when you visit our website, use our offerings, or purchase products via Beauty Formulasbd (the “Site”), or communicate with us about the Site (collectively, the “Services”). In this policy, “you” and “your” refer to you as the individual using the Services, be it a purchaser, a website visitor, or any other person whose details we have acquired according to this policy.

Please review this Privacy Policy thoroughly. By accessing or using any of the Services, you consent to the gathering, use, and sharing of your information as detailed in this policy. If you disagree with this Privacy Policy, please refrain from using or accessing the Services.

Policy Updates

We reserve the right to revise this Privacy Policy periodically. This may be done to reflect changes in our practices, or for compliance with operational, legal, or regulatory requirements. We will publish the updated Privacy Policy on the Site, revise the “Effective Date,” and take any further actions mandated by law.

Data Collection and Usage Practices

To deliver the Services, we acquire your personal details from several sources, as specified below. The specific data we gather and employ varies based on your interactions with us.

Beyond the specific applications listed, we may use the information collected to: contact you, deliver or enhance the Services, meet any applicable legal obligations, enforce our terms of service, and to safeguard the Services, our rights, and the rights of our users or others.

Personal Information We Acquire

The nature of the personal details we collect depends on your engagement with our Site and Services. When we reference “personal information,” we mean data that identifies, pertains to, describes, or is connectable to you. The sections that follow describe the types and specific categories of personal information we collect.

Information You Provide Directly
Details you voluntarily submit to us through our Services may include:
- Contact information: Your full name, physical address, phone number, and email address.
- Purchase data: Your name, billing and shipping addresses, payment confirmation details, email, and telephone number.
- User credentials: Your username, password, security questions, and other data used to secure your account.
- Support communications: Any information you choose to include when contacting us for customer support, such as when sending a message through the Services.
Some elements of the Services may require you to furnish certain information directly. While you can opt not to supply this data, doing so might prevent you from utilizing or accessing those features.
Information Collected Automatically (Usage)
We may also automatically collect certain details about your service interaction (“Usage Data”). This is achieved using tracking mechanisms like cookies, pixels, and similar technologies (“Cookies”). Usage Data can encompass details about how you access and use our Site and account, including information on your device, browser, network connection, IP address, and other data related to your interaction with the Services.
Information Obtained from External Sources
Finally, we might receive information about you from third parties, including vendors and service providers who gather data on our behalf, such as:
- Companies that support our Site and Services, like Shopify.
- Our payment processors, who collect financial data (e.g., bank account, credit/debit card information, billing location) to finalize transactions, fulfill your orders, and supply the products or services you requested, thereby executing our contract with you.
When you browse our Site, open our emails, click on our emails, or interact with our Services or advertisements, we, or external partners we collaborate with, may automatically capture certain data using online monitoring tools like pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information received from external parties will be handled consistent with this Privacy Policy. Refer also to the External Websites and Links section below.

How We Utilize Your Personal Information

Service and Product Fulfillment. We use your personal information to carry out the Services and execute our agreement with you. This involves processing payments, completing orders, sending notifications regarding your account, purchases, returns, or other transactions, establishing and managing your account, coordinating shipping, handling returns and exchanges, and providing other account-related functions.
Promotional Activities and Marketing. Your personal information may be used for advertising and marketing purposes. This includes sending promotional materials via email, text, or postal mail, and displaying advertisements for relevant products or services. This might also involve tailoring the Services and advertisements on our Site and other websites specifically for you.
Security and Fraud Prevention. We use your personal data to detect, investigate, or address potential fraudulent, illegal, or malicious activities. If you register an account and use the Services, securing your login details is your responsibility. We strongly recommend that you do not share your username, password, or access details with anyone. If you suspect your account has been compromised, please contact us immediately.
Customer Communication and Service Improvement. We use your personal information to provide responsive customer support and enhance the quality of our Services. This is based on our legitimate interest in serving you effectively, being responsive to your needs, and sustaining our business relationship.

Cookies

Like numerous web properties, we employ Cookies on our Site. We use Cookies to enable and optimize our Site and Services (including recalling your preferences and actions), to conduct analytics, and to better understand user engagement with the Services (which is in our legitimate interest for administration, enhancement, and optimization). We may also allow external parties and service providers to use Cookies on our Site to better customize services, products, and advertising on both our Site and other platforms.

Most web browsers accept Cookies by default, but you can configure your browser controls to reject or delete them. Note that removing or blocking Cookies may negatively affect your user experience, potentially causing certain Services, including features and general functionality, to malfunction or become unavailable. Furthermore, blocking Cookies may not entirely prevent the sharing of data with external entities, such as our advertising partners.

Disclosure of Personal Information

In specific situations, we may share your personal information with third parties for the execution of contracts, for legitimate business purposes, and for other reasons defined in this Privacy Policy. These circumstances include:

Sharing with vendors or service providers who perform tasks on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
Sharing with business and marketing partners to offer services and advertisements to you. These partners will handle your information according to their respective privacy notices.
Disclosure when you instruct, request, or otherwise consent to the sharing of specific information with third parties, such as for product shipping, or through your use of social media login or widget integrations.
Sharing with our corporate affiliates or within our corporate group; this is in our legitimate interest to successfully operate our business.
Sharing in connection with a corporate transaction like a merger or bankruptcy, to meet legal requirements (including responding to legal requests like subpoenas or search warrants), to enforce our service terms, and to defend the Services, our rights, and the rights of our users or others.

We disclose the following types of personal information and sensitive personal information about users for the purposes outlined previously in “Data Collection and Usage Practices” and “Disclosure of Personal Information”:

Data Type	Recipients
Identifiers (e.g., core contact details, specific order, and account data)	Vendors and external parties performing services for us (e.g., Internet service providers, payment processors, fulfillment partners, customer support, and data analytics)
Transaction Information (e.g., order history, shopping data, customer support data)	Business and marketing partners
Internet or Similar Network Activity (e.g., Usage Data)	Affiliates
Geographic Location Data (e.g., locations derived from IP addresses or other technical means)

We do not use or share sensitive personal information without your explicit permission or for the purpose of deducing personal characteristics about you.

We have “sold” and “shared” (as defined by applicable law) personal information in the preceding 12 months for the purpose of conducting advertising and marketing activities, specifically:

Personal Information Type	Recipients
Identifiers (e.g., name, email address, and phone number)	Business and marketing partners
Transaction Information (e.g., details of services or products purchased)	Business and marketing partners
Usage Data	Business and marketing partners

User-Generated Content

The Services may allow you to post product reviews and other content created by users. If you choose to submit this content to any public area of the Services, it will become public and accessible to anyone.

We cannot manage who accesses the information you make public, nor can we guarantee that those parties will respect your privacy or keep the data secure. We bear no responsibility for the privacy or security of any information you make publicly available, nor for the accuracy, use, or misuse of any data you share with or receive from third parties.

External Websites and Links

Our Site may feature links directing to websites or platforms run by external parties. If you click on links to sites not owned or controlled by us, you must examine their own security and privacy policies and terms. We make no guarantee and are not responsible for the security or privacy of such external sites, including the completeness, accuracy, or reliability of their content. Information you share in public or semi-public spaces, including data shared on external social media networks, may also be visible to other users of the Services and/or users of those external platforms, without restriction on its use by us or an external party. The inclusion of such links does not, by itself, suggest our endorsement of their content, owners, or operators, except where explicitly noted on the Services.

Data About Minors

The Services are not intended for use by minors, and we do not knowingly gather any personal information about children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its removal.

As of the Effective Date of this Privacy Policy, we lack actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of individuals under the age of 16.

Data Security and Retention

Please understand that no security measures are flawless or unbreakable, and we cannot promise “perfect security.” Any information you send us may also be insecure during transmission. We advise against using insecure communication methods for sensitive or confidential information.

The duration for which we keep your personal information varies based on factors such as our need for the data to maintain your account, provide the Services, comply with legal duties, resolve disputes, or enforce relevant contracts and policies.

Your Data Rights

Depending on your geographic location, you may possess some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in specific situations, and in certain instances, we may refuse your request as legally permissible.

Right to Access / Know: You may be entitled to request access to the personal information we hold about you, including specifics on how we use and share your data.
Right to Erase: You may be entitled to request the deletion of the personal information we maintain about you.
Right to Rectify: You may be entitled to request the correction of inaccurate personal information we store about you.
Right to Data Portability: You may be entitled to receive a copy of your personal information held by us and request its transfer to a third party, subject to certain conditions and exceptions.
Right to Limit Processing: You may have the right to ask us to halt or restrict the processing of your personal information.
Right to Revoke Consent: Where processing of your personal data is based on your consent, you may have the right to withdraw that consent.
Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You can do so by replying directly to our refusal notice.
Controlling Communications: We may send you promotional emails, and you can opt out of receiving these at any time using the unsubscribe link in our emails. If you opt out of promotional emails, we may still send you non-promotional messages concerning your account or placed orders.

You can exercise any of these rights where indicated on our Site or by contacting us using the details provided below.

We will not penalize or discriminate against you for exercising these rights. We may need to gather details from you, such as your email or account information, to confirm your identity before providing a substantive response. In compliance with applicable laws, you may appoint an authorized agent to submit requests on your behalf. Before accepting a request from an agent, we will require proof of your authorization for them to act, and we may still require you to confirm your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Handling Complaints

If you have concerns about our handling of your personal information, please contact us using the details below. Should you be unsatisfied with our resolution of your complaint, depending on your location, you may have the right to appeal our decision by contacting us using the contact details provided, or by lodging your complaint with your local data protection authority.

International Users

Please be aware that we may move, store, and process your personal information outside of your country of residence. Your personal information is also processed by employees, external service providers, and partners in these other countries.

If we transfer your personal information out of Europe, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent agreements issued by the relevant UK competent authority, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@beautyformulasbd.com or contact us at Overseas Center (Level-5), House-19/20, Road-113/A, Gulshan-02, Dhaka.